Poiray
Parisian jewellery house Poiray has a relatively recent vintage, having been founded in 1975 by François Hérail and Michel Ermelin, with a purpose of designing jewellery that was “elegant, creative,” and could be “worn at any occasion and suit any mood,” the maison says. Since then, sleek, intuitive shapes and bold, captivating stones have characterised Poiray’s designs
Background story
About the Vintage House
Today, jeweller Aurélie Bidermann is Poiray’s creative director. The designer’s first elegant and understated collections for the house, Lolita and L’Attrape-Couer, draw inspiration from literature, and in a modern interpretation of the house’s heritage spotlight stones from lapis lazuli to rich-toned rhodolite, captured in minimal settings
How we curate
Vintage houses
While creating sustainable jewellery for a greener future is vital to our vision, we’re also passionate about repurposing the exquisite pieces already available to us. That’s where The Vintage Collection comes in, combining a contemporary desire for rarity with the classic luxury of an age gone by
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STORY
- Every piece of jewellery in the vintage collection has a story to tell, passed down through generations before arriving on your doorstep – ready for a brand new chapter
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AUTHENTICITY
- Through a rigorous process of authentication carried out by our knowledgeable team and advisors, each piece is fully certified and approved by Auverture’s Stamp of Truth
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EXCLUSIVITY
- Our in-house experts are dedicated to sourcing only the most exclusive vintage fine jewellery from across the globe, working with specialist partners to discover only the best
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SUSTAINABILITY
- By repurposing pieces from the past and curating them for the contemporary world, we can minimise production and honour the power of vintage versatility
The story behind the brand
In the mid-80’s, the house’s artistic director Nathalie Hocq championed what Poiray calls an “open-minded luxury,” designing “precious jewellery that isn’t just for fancy occasions, but part of the everyday lives of women, who live a thousand days in one.” This mood can be seen in designs such as this [link] Poiray parure, with its bold yellow gold bracelet, earrings, and rings, that all glint with striking, baguette-cut diamonds. Poiray is also known for its heart motif, which has become an emblem of the house, particularly the Couer Entrelacé collection, which spotlights an interwoven heart design